Using Videos to Promote your blog
ComScore has released their online video numbers for September 2009. Online video views are again at an all time high. Proving the point that you need to incorporate videos in your blog to keep your readers engaged.
More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views.
ComScore gives us information of the most popular sources for online video, and there are virtually no surprises. Google still has a chokehold on the competition, with a dominating 40.2% market share. Second place goes to Hulu, with a paltry 2.2% of the market.
The average Hulu viewer watched 15.1 videos in September, totaling 1.5 hours of viewing per person. Of course, that pales when compared to YouTube’s staggering 82 videos viewed per person.
There some really interesting data on online video in general too. For instance, did you know the average video watched is now 3.8 minutes in length? I was shocked at that. I know three minutes doesn’t sound like much, especially when compared to the length of a TV show or movie. But think about it in terms of the web. Go open up your analytics program and tell me the average length of time spent on site is for your visitors. If it’s anywhere near 3.8 minutes, I’ll buy you a coffee the next time we see each other.
In terms of web visitors, 3.8 minutes is an eternity, and most webmasters would kill for an attention span like that. If everything else we’ve said before today hasn’t already convinced you to jump into online video, then zero in and focus on just this metric. What would it be worth to you to hold your visitors’ attention for four minutes? Because I can’t remember the last time I saw a simple text-based blog post average anything close to that.
Among the rest of the findings: 84% of Americans online watched videos. 84%. As I continue to try and convince all my clients to jump fully into online video, I’m going to stop using that statistic about how many searches are performed on YouTube every month… and I’m going to start using this stat. 84% of people online are watching online video.They’re watching an average of about 10 hours of video every month.
If you have a blog and you want to increase your average time on the site for advertisers and google analytics, you need to incorporate videos on your blog.
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